Motion Identity Design

Motion Identity Design

Project Details

Use Case: Marketing and Content Videos

Role: Art Director

Collaboration: Hannah Cusworth

Date: 2022

Context

Logo intro and outro animations were made for all marketing videos to establish brand consistency.

For video content that explained product features or a recent report, branded intro and outro pieces were created to follow the established brand guidelines. Creating shorter version allowed for short ads (6 sec, 15sec) to communicate the brand mark either first, or in the end of the video clips.

Visual elements represented charts and data that was at the heart of the brand identity.
Visual elements represented charts and data that was at the heart of the brand identity.
Video outro animation
Video intro animation

Tagline specific version was also made for strictly marketing videos where the brand was introduced to new audience.

Product video outro animation
Product Specific Announcement/Intro
Product Specific Announcement/Intro

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Design Work

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